Music Marketing

At Autonomy, we provide music marketing and campaign management services to majors, indies, big bands, small bands, brands and internet start-ups.

We have the combined experience of more than 40 years at the helm of music marketing departments at major labels and blue-chip companies.

We offer complete campaign management, from conception to execution.

We provide brand-new ideas and unique methods to engage with your markets.

Please drop us a line if you’d like a chat about us providing this for you.

Artists

Jamie Cullum

Decca / Air Management

Working with our friends at Decca our role was primarily a logistical one, ensuring production compliancy for all UK and overseas markets and asset creation and delivery including an exploding piano! The groundbreaking creative concept and its successful execution for a large international release involved the co-ordination of a huge number of people across the label, management and all members of the creative team.

jamiecullum.com

Bens Brother

Flat Cap/Universal Island/Safe Management

Autonomy’s involvement with Bens Brother was very specific. Our role was to re-brand and prepare the project for intended upstream. Our focused campaign successfully delivered the upstream opportunity to Universal Island for Jamie Hartman and his management team.

bensbrother.com

The Little Million

Seraphina Management

Autonomy have overseen the re-branding, asset creation and team building for Sheffield 4 piece The Little Million. With a launch in mid-march we will be working alongside the band and their management team to engage the band with the market

thelittlemillion.com

myspace.com/thelittlemillion

Tony Christie

Decca/UMTV/Seraphina Management

Autonomy co-managed Tony Christie during the Made in Sheffield album project. The album was produced by Richard Hawley, and Don Letts directed a documentary film about its background, conception, making and delivery. Alongside Sean Fitzgerald at Seraphina Management, Autonomy signed the album to Decca / UMTV, and our team presided over all creative and logistical aspects of the campaign.

tonychristie.com

Tony Christie - Made in Sheffield

The Parlotones

Sovereign Entertainment

Autonomy have developed a unique campaign offering for Johannesbergs’ The Parlotones. Full online and offline strategic development of the project and creative asset delivery. The band will release singles "Life Design" and "Push Me To The Floor" followed by the album “Stardust Galaxies” in time to hit summer festival season 2010.

www.myspace.com/theparlotones

ASH

Atomic Heart Records

Undoubtedly one of the finest rock bands of the last 15 years, multi-million selling Ash now control their own creative destiny. Their first set of releases is the ingenius A-Z Series. 26 singles, 1 year, one track every 2 weeks. Autonomy are campaign managing the second half of the campaign.

ash-official.com

ASH

Will Can Sing

Safe Management / Upper 11

Working alongside Safe Management / Vicky Dowdall and the new NYC / London based label and management company Upper 11, Autonomy’s initial role is create a core visual identity and prepare London-based 5-piece Will Can Sing for entrance to the market in Spring 2010.

myspace.com/willcansing

AT8

Metropolis

Our long term relationship with the UK’s leading live promoter Metropolis Music includes at-8, managed by Metropolis’s Raye Cosbert. Our campaign management team has devised a series of creative solutions to work alongside current releases for the Hertfordshire based duo.

myspace.com/at8official

Laruso

Seraphina Management

Continuing our relationship with Sean Fitzgerald at Seraphina, Autonomy carried out strategic development and campaign management for Sheffield band Laruso’s debut album. The band will further their strong relationship with the Kerrang brand when they head out on the Autonomy owned Kerrang Breakthru Tour in April 2010.

myspace.com/laruso

Goldie Lookin Chain

Metropolis

Autonomy worked alongside Metropolis Music Management’s Conal Dodds and the band during the Asbo 4 Life campaign. We created a unique solution for the bands recent single Everybody Is A DJ and a series of promotional concepts for the bands recent Office Party Tour.

youknowsit.co.uk

Ou Est Le Swimming Pool

Fire & Manoeuvre

Having risen to the nation’s consciousness via online buzz in the influential blogosphere, Ou Est Le Swimming Pool went on to be Radio 1 DJ Nick Grimshaw’s Record of the Week with their track ‘Dance The Way I Feel’ and are now touring the world with their dark but accessible synth-pop sound. With remixes by Arman Van Helden and Tiësto, and a hit record in Australia, Autonomy have helped the band to run their own label and connect directly with their audience.

myspace.com/OuEstLeSwimmingPool

Ou Est Le Swimming Pool - Dance The Way I Feel packshot

Mylo

Breastfed

Breastfed enlisted our services to add further creative weight to their offering as they sought a major label deal for Mylo. We oversaw the release of singles Drop the Pressure and Destroy Rock n Roll and the album Destroy Rock n Roll.

mylo.tv

breastfed.tv

Robyn

D.E.F. Management

Our creative services were used to build a bespoke online and offline team for management company D.E.F and further train their young marketing team. We oversaw the release of singles including No.1 single With Every Heartbeat.

robyn.com

Communion Records

Founded by Ben Lovett (Mumford and Sons), Kevin Jones (Cherbourg) and producer Ian Grimble, Communion has grown into a community of musicians, industry and fans alike, and provides a platform for the newest bands on London’s circuit. The night has seen the likes of Noah and the Whale, Laura Marling, Mumford and Sons, JJ Pistolet and Peggy Sue grace the stage and has become closely associated with the brit-folk movement in the capital. Autonomy have joined the party to add a marketing structure to the events and release schedule, to steer Communion on the next phase of its epic journey.

CommunionMusic.co.uk

Communion compilation

Marcus Foster

Communion Records

An astonishing talent and first album signing to the Communion label, Marcus came to prominence through his contribution to the Twilight soundtrack and his captivating live shows.

Autonomy are putting together a release programme for Marcus' debut album, set for release early in 2011.

MarcusFoster

Marcus Foster

Tom Mckean & The Emperors

Autonomy are proud to represent singer-songwriter Tom McKean and the multi instrumental Emperors. An intoxicating mix of Cohen Cave and Waits the band earned a single-of-the week at Radio 2 with This Is The Year in 2009. Now we are putting plans in place for an autumn 2010 release of their debut album recorded in Texas with John Congleton.

theemperors.co.uk

Tom McKean and the Emperors

Honey Ryder

Our involvement with Honey Ryder was extensive. We devised 3 separate parallel campaigns for the band – consumer, media and investor. We looked after all creative duties and achieved 2 Top 40 singles during our work on their first album Rising Up.

honeyryder.co.uk

The Peth

Autonomy have been key in facilitating a funding model for this welsh super group featuring Rhys Ifans and members of Super Furry Animals. Their second album Krystal Peth is due for delivery in the first quarter of 2010, with commercial release in September 2010. Autonomy will oversee the running of the campaign, from strategy to implementation, alongside EmJay Media.

myspace.com/thepethband

Ross Copperman

Autonomy have maintained a long term creative relationship with Nashville based Ross Copperman and will be facilitating the release of Ross’ 2nd album into the UK marketplace in 2010

myspace.com/rosscopperman

Kine

Norweigen singer and songwriter Kine is the latest artist to be launched by Bergen based production company Your Favourite Music. Autonomy will be providing a full campaign management overview and will facilitate the release of Kine’s debut album into the UK market in 2010.

yfm.no

myspace.com/kinenesheim

Feeder

Echo / EMI / Riot Management

We have consulted for FEEDER for many years and have presided over 3 million album sales. Autonomy's current creative team delivered the campaign structure and creative for The Singles album which went on to sell 500,000 copies in its first 9 months of release.

feederweb.com

myspace.com/feederweb

Other Projects

Tunited

Autonomy are assisting the launch of revolutionary music site Tunited. The site will provide a unique platform for music lovers and music makers. Autonomy are providing plans to reach the different target audiences, injecting structure to the activities, and bright ideas to increase their impact.

tunited.com

Who we are

Richard Engler

Partner

Richard has more than 20 years bands and brands experience. He instigated his first record campaign (and first no. 1) whilst brand manager at Coca-Cola. From there he moved into the record industry to a marketing post at Sony, working with catalogue and front-line releases from the Clash to Bob Dylan. He was then head-hunted by EastWest / Atlantic to run the marketing department, where he looked after key UK artists including Simply red and Paul Oakenfold, and the entire US roster – from AC/DC to Snoop Dogg. From there he moved to EMI/Chrysalis as Marketing Director, and then 5 years as Head of Marketing at V2. The V2 years saw gold and platinum album campaigns for Stereophonics, Underworld, Paul Weller, and Elbow, plus an insight into the workings of the Branson empire. Richard moved on to lead the music marketing team at media giant Emap before setting up his own marketing company anothermusic in 2006 and then joining with David to form Vicious Music and then Autonomy in 2008. Richard was also a founding DJ and investor for London’s pioneering alternative radio station XFM.

David Rowell

Partner

David’s marketing background spans 17 years. A true lateral thinker and marketeer, his career began as an intern at James Grant Management in 1993. Later that year David made the move to Chrysalis as Product and Label Manager on the Curb label, working on frontline and back catalogue. 1995 saw an internal change to the newly established, Chrysalis-owned Echo label where David rose to the position of Marketing Director and looked after the careers of FEEDER, Moloko, Ray Lamontagne, Nerina Pallot and Black Rebel Motorcycle Club amongst others. In late 2003 David set up his first marketing consultancy Bigger Picture Media and provided independent marketing advice to artists, managers and labels whilst still retaining the directorship at the Echo label.

In 2006 David joined forces with Richard Engler and they created Vicious Music, a music marketing consultancy which provided the foundation for the birth of the Autonomy Music Group in 2008.

Contact us